20/20 Why You Need to Get Ahead of the Fan Data Wave

Thursday, November 16

2:00 - 2:30 PM


Festivals are buckling down on their data strategies. If you haven’t—time to get started. With numerous data sources, from ticketing, to mobile apps to activity on your social channels, there’s a goldmine of actionable insights at the tips of festival producers’ fingers. But how do you make sense of it all and take action with it? Join this session and get an in-depth look at how the Toronto International Film Festival set to work on their data strategy and figured out the secret to finding new fans and reaching their existing ones more efficiently.



JARRETT NOBLES    Customer Marketing Manager,  Umbel


Customer Marketing Manager,