Never mind The Sponsorship, Here's The Festival! Branded Festivals: Why brands are taking the reins

Thursday, November 16

12:00 - 12:50 PM

From title sponsorships, to activations, brands have played a critical role in the festival world. But what happens when the brand is the festival? Let’s hear from the brands that have created their own festivals and what they can teach us.

 

Moderator

ALEX MACHUROV Sr. Director, New Business Dev & Brand Partnerships, Superfly

ALEX MACHUROV

Sr. Director, New Business Dev & Brand Partnerships,
Superfly

Speakers

ANIKA GRANT Director, Client Solutions ESSENCE Festival

ANIKA GRANT

Director, Client Solutions
ESSENCE Festival

JOEY HORVITZ SVP Short Film / Producer, The Weinstein Company

JOEY HORVITZ

SVP Short Film / Producer,
The Weinstein Company

STEPHEN ZELENKA Executive Producer, Straight Up Studios

STEPHEN ZELENKA

Executive Producer,
Straight Up Studios