Saturday, November 18
1:00 - 1:50 PM
Afdel Aziz believes that the most successful brands in the world have a higher purpose than just profit. He states “ that brands should help solve problems, from the everyday to the epic and that "Great Marketing should Optimize Life." Hear Afdhel Aziz, one of the world’s leading experts in brand purpose, marketing innovation, and social impact explain “The Conspiracy of Love” (with credit to Corey Booker). He is an award-winning marketer who has led brands at Procter & Gamble, Heineken, Absolut, and Nokia, in London and New York.