Kim Owens is the founding editor of Kaffeine Buzz, a veteran technology and entertainment journalist, and a marketing consultant with over two decades of branding and content strategy expertise. She’s worked with clients that span the tech, retail, entertainment, and higher education industries while publishing in-depth reports, case studies, and articles on consumer behavior and branding, live event operations and technology, sponsorships, advertising, streaming and branded content, and how emerging technologies like VR/360 and AR are opening doors for new forms of storytelling and immersive marketing experiences. Kim has presented her findings and led discussions on these topics at SXSW, Canadian Music Week, NAB, Digital Hollywood, XLIVE, SBA, General Assembly, and now, FestForum!
Friday, November 17
10:00 - 10:50 AM