Alex Machurov

Alex is Senior Director of New Business & Partnerships at Superfly, where he splits his duties equally between the company’s festivals – such as the world famous Bonnaroo Music & Arts Festival and the Outside Lands Music & Arts Festival in San Francisco’s Golden Gate Park – and Superfly’s agency, where he works directly with clients on their brand-focused marketing campaigns. He has over fifteen years of experience developing strategic brand partnerships in the music and live events space, with an expertise in creating programs that effectively engage today’s passionate music and entertainment fans. His client list includes some of the most influential brands in the U.S., in categories ranging from beer and liquor to technology, lifestyle/fashion, and media.Prior to joining Superfly in 2008, Alex worked at several major record labels – where he started out as a tour press assistant – and at CBS Radio and Live Nation.