Elise McRoberts

Elise McRoberts is a cannabis entrepreneur, event & content producer and influencer. Through culture, community and education she is changing the way people view cannabis. With a proven track record of success in business development, brand strategy, marketing and media relations, Elise has established herself as a top advisor to emerging and leading cannabis brands. 

Dubbed "the Cannabis 'IT' Girl," Elise possess a solid knowledge base across the full spectrum of the plant and industry- edibles to extracts, terpenes to trichomes, THC to CBD, trends and topicals, vaporization and regulation, dosing, dabbing and beyond are within her expertise. Her strong network in entertainment, lifestyle and technology makes her the go to connector for influential professionals looking to access the hot and budding cannabis sector.

Elise has been judging High Times’ Cannabis Cups for over half a decade and is proudly relentless in her mission to normalize cannabis. Her efforts to elevate conscious consumption led her to conceptualize and executive produce The NorCal CannaCuisine Gala which guest of honor and industry guru, Steve DeAngelo dubbed “a smashing success.” Having worked with companies & talent such as nugs.net, Amnesty International, Tribal Planet and Dead & Company before entering the cannabis industry, it's no wonder prestigious conferences and festivals outside cannabis look to Elise as a highly regarded panelist, moderator and curator. Elise has spoken at SXSW, FestForums and New West Summit; appeared on CBS, Bay Sunday, VICELAND’s TV's Bong Appetit, Cheddar.com, and written features in The San Francisco Chronicle, GreenState, Merry Jane and San Francisco Magazine. Elise loves live music, vegan food and sailing. She lives in Sausalito with her teacup yorkie, Ms AxlRose.

 

MY SESSIONS:

Saturday, November 18
11:00 - 11:50 AM

CANNABIS AT FESTIVALS: THE 411 ON 420