After years of touring across the country as the lead singer / songwriter of Thrift Store Cowboys, Daniel Fluitt has been, for the last three and a half years, the Sponsorship Director and Events Coordinator for Sugarlands Distilling Company. Sugarlands is a craft spirit company based out of East Tennessee and through Daniel’s tenure, have been major sponsors of many music and film festivals (Bonnaroo, Forecastle, Bristol Rhythm and Roots, Atlanta Film Festival), food and spirit festivals, as well as numerous non-profit events. Sugarlands is one of the fastest growing liquor brands in the country and was voted the number one distillery destination in the US.
In addition to the sponsorship and activation side, in 2017 Daniel and Jess Hale took the lead in procuring Sugarlands’ inaugural music festival, Sugarlands MountainFest, which was an overwhelming success for a first year festival. The Americana festival brought in thousands of attendees to an idyllic location at the foothills of the Great Smoky Mountains. 2018 is lining up to be another huge year for Daniel and Sugarlands.
Thursday, November 16
12:00 - 12:50 PM