Elise McRoberts is a cannabis entrepreneur, producer and influencer. Through culture, community and education, she’s changing the way people view cannabis. With a proven track record of success in business development, brand strategy, marketing and media relations, Elise has established herself as a top advisor to emerging and leading cannabis brands.
Elise possesses knowledge across the full spectrum of the plant and the industry—flower to fraction, edibles to extracts, terpenes to trichomes, THC to CBD, trends, topicals, vaporization, regulation, dosing, dabbing and beyond. Her strong network in entertainment, lifestyle and technology makes her the go-to connector for influential professionals looking to access the budding cannabis sector.
After judging edibles for The High Times Cannabis Cups for over half a decade, Elise cut her teeth in the cannabis industry as Chief Marketing Officer for Kind Courier before moving onto consulting for cannabis brands and producing events. In 2017, her efforts to elevate conscious consumption led Elise to conceptualize and executive produce The NorCal CannaCuisine Gala. Featured guest of honor and industry guru Steve DeAngelo dubbed the inaugural event “a smashing success” and it was featured on CBS Sunday night news. Proudly relentless in her mission to normalize cannabis, Elise has since produced events combining cannabis with art, fashion, music, education and wellness.
One of the first premier “cannabis influencers,” Elise has built an engaged online following with her cutting edge cannabis and high lifestyle content. One of the few industry expert judges for the SF Chronicle’s Inaugural GreenState Awards, prestigious conferences such as SXSW, FestForums and New West Summit look to Elise as a highly regarded panelist, moderator and curator.
She's appeared on CBS, Bay Sunday, VICELAND TV's Bong Appetit, Cheddar.com, as well as numerous written features in The San Francisco Chronicle, GreenState, Merry Jane and San Francisco Magazine. Elise loves live music, being on the water, and lives in Sausalito with her teacup yorkie, Ms AxlRose.