Founder of Broccoli City
Brandon McEachern is the founder of Broccoli City, grown from a single LA Earth Day event in 2010 into one of the largest festivals in the country for Black audiences, with headliners from Kendrick to Cardi B to Megan Thee Stallion. Live Nation Urban co-promoted it, then bought equity and brought him in as an executive. This year he produced Holding Hands, a premium R&B weekend at Jiffy Lube Live presented by AT&T, launched Golden Hour, kept booking shows across the DMV, and released Freight, his film starring J. Alphonse Nicholson, on Starz.
He also launched Text Me When You Outside, a podcast about promoters and the people who bring people together. Next up: The 1992 Room at The Broad, February 2027.